Vessi Animation Animatio Producti by Mateus Morgan

Vessi Animation Animatio Producti by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Pellicula Competition Category.

ArgentumPellicula· 2022

Vessi Animation Animatio Producti

by Mateus Morgan

Client: Morgan Studio

Praemium A' Design Award Argenteum Winner in Pellicula Category

52,376
Verified Award Winner
Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Animatio Producti

Animatio Vessi est animatio promotoria pro calceo alto creata. Animatio productum per elementa visualia naturalia praesentat, quae calceamentum cum vitae ratione emptoris coniungunt. Aqua ad calcei proprietates refertur, dum nubes levitatem significant. Calceus per artes superficiei durae in 3ds Max effictus est, photographiis pro exemplari adhibitis, et texturae coriaceae impositae sunt. Redditio per Redshift facta est et simulationes per Houdini. Animatio in loco interretiali producti et in instrumentis socialibus adhibita est, sine textu explanatorio.

The Recognition

About the Praemium A' Design Award Argenteum

Vessi Animation Animatio Producti victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Vessi Animation Animatio Producti opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Vessi Animation Animatio Producti creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan