Qyf Primaria Functio: Interior Consilium Tabernae Delicatae by Sun Concepts Office

Qyf Primaria Functio: Interior Consilium Tabernae Delicatae by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2022

Qyf Primaria Functio: Interior Consilium Tabernae Delicatae

by Sun Concepts Office

Client: Sun Concepts

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Qyf Primaria Functio: Interior Consilium Tabernae Delicatae

Qyf est interior consilium tabernae multarum notarum Wuhani in Sinis sitae, cuius area aedificata universa ducentorum septuaginta metrorum quadratorum est. Taberna amplam mercium varietatem praebet, quare ostentatio potius in latis superficiebus quam in multis pluteis nititur. Haec simplex solutio spatium integrum servat. Specula interiora reflectunt spatiumque profundius apparere faciunt. Metallum, lapis et vitrum simplices figuras geometricas formant. Amplae vitreae superficies tabernam in spectaculum pedestribus vertunt. Circularis via visitatores praeter unamquamque rem ostentatam ducit.

The Recognition

About the Praemium A' Design Award Argenteum

Qyf Primaria Functio: Interior Consilium Tabernae Delicatae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Qyf Primaria Functio: Interior Consilium Tabernae Delicatae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Qyf Primaria Functio: Interior Consilium Tabernae Delicatae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie