WWI Cultural Trail Liber Ducatorius, Charta ab Martino Spreafico

Opus WWI Cultural Trail Liber Ducatorius, Charta a designatore Martino Spreafico est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Typographia.

FerrumTypographia· 2022

WWI Cultural Trail Liber Ducatorius, Charta

a Martino Spreafico

Cliens: Emanuela Spedicato, SeTe srl

Victor praemii Praemium A' Design Award Ferreum in Categoria Typographia

11,791

Victor Praemii Verificatus

Verifica Statum Praemii pro #136363

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De WWI Cultural Trail Liber Ducatorius, Charta

Semita Culturalis Belli Primi Mundialis est liber ducatorius cum charta complicabili pro semita montana in Alpibus Italicis. Liber 94 paginas habet et 185 per 235 millimetra metitur. Plicatura chartae in ultima pagina chartam continet in scala 1 ad 25000, quae ad 700 per 700 millimetra aperitur. Octo gradus semitae describuntur cum details longitudinis, altitudinis et temporis. Imagines antiquae, carmina et brevia scripta Bellum Primum Mundiale in iisdem montibus revocant. Color viridis obscurus et litterae stilo machinae scriptoriae temporis illius memoriam suggerunt. Peregrinatores solam leviorem chartam in itinere ferre possunt.

Agnitio

De Praemium A' Design Award Ferreum

WWI Cultural Trail Liber Ducatorius, Charta victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur WWI Cultural Trail Liber Ducatorius, Charta creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. WWI Cultural Trail Liber Ducatorius, Charta ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensiones et Involucrum: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Notulae: book, world war I, map, cultural trail
Technologia Productionis: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Provocatio Designandi: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Investigatio: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiratio: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Duratio Operis: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Cursus Operationis: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Membra Turmae: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari