Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni

Type Specimen Alskar Typeface by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2022

Type Specimen Alskar Typeface

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Praemium A' Design Award Argenteum Winner in Graphica Category

43,000
Verified Award Winner
Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Typeface

Alskar sans elegans est contemporanea late sans serif typeface cum validis stylisticae geometricae germanae contrariae, aestheticas trahens et varias aestheticas contemporaneas repraesentans. Specimen typus impressum est sicut acta diurna A2 (complicata et A4 missa) et figuram exhibet cum sensu et experientia moderno.

The Recognition

About the Praemium A' Design Award Argenteum

Type Specimen Alskar Typeface victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Type Specimen Alskar Typeface opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Type Specimen Alskar Typeface creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb