Galaxy Command HQ of ACG Taberna Princeps by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Taberna Princeps by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2022

Galaxy Command HQ of ACG Taberna Princeps

by Rich Honour International Designs Co., Ltd

Praemium A' Design Award Aeneum Winner in Interior Category

16,250

Verified Award Winner

Verify Award Status for #137142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Command HQ of ACG Taberna Princeps

Sedes Imperii Galaxiae ACG est taberna vendendi principalis in urbe Taipei, Taiwaniae, quae 232 metra quadrata in primo tabulato fori mercatorii occupat. Taberna producta anime, fabularum pictarum et lusuum per dispositionem narrativam potius quam secundum mercaturae signa exhibet. Iter emptoris per quinque zonas transit: vestibulum expositionibus praecipuis destinatum, receptionem ministerio clientum inservientem, centrum armamentorium ornamentis personarum dedicatum, Cubiculum Musae ut spatium transitorium, et aream exteriorem in formam urbis tunnelis reflectentis figuratam. Imagines mangae, materiae reflectentes et colores solidi mundos sese superponentes significant.

The Recognition

About the Praemium A' Design Award Aeneum

Galaxy Command HQ of ACG Taberna Princeps victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Galaxy Command HQ of ACG Taberna Princeps rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Galaxy Command HQ of ACG Taberna Princeps necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee