Aes Graphica · 2022
Jing Yin Li Consilium Notae Mercatoriae
by Sxdesign
- Praemium A' Design Award Aeneum 2022 in Graphica
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Consilium Notae Mercatoriae
Jing Yin Li est nota mercatoria destinata factioni purgationis et curae vestium in foro Sinensi. Logotypum ex formis geometricis simplicibus constructum est, quadratis et quadrantibus circulorum, in quattuor versibus dispositis. Tres ex his versibus litteras J, Y et L efficiunt, quae sunt initiales nominis mercatoriae. Formae in dispositione stabili et symmetrica ordinantur, ut fiduciam et firmitatem significent. Color mercatoriae inter rubrum et purpureum aequatur, referens ad porcellanam Sinensem traditionalem et supellectilem ex ligno sandali rubro factam. Logotypum legibile manet in magnitudine minima 6 per 12 millimetrorum.
About the Praemium A' Design Award Aeneum
Jing Yin Li Consilium Notae Mercatoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Jing Yin Li Consilium Notae Mercatoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Jing Yin Li Consilium Notae Mercatoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
