Miepu Diary Munus Primarium: Illustratio Personarum by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Munus Primarium: Illustratio Personarum by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Miepu Diary Munus Primarium: Illustratio Personarum

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Munus Primarium: Illustratio Personarum

Textus Libri: Miepu Diary est acervus illustrationum personarum quae culturam recentem hodiernam cum fabulis puerilibus classicis coniungit. Persona principalis est Duoduo, puella cuniculi fortis et fortunata, una cum fele obeso ostensa. Quattuor fabulae mirabiles toto orbe notae in quattuor illustrationibus thematicis denuo narrantur, manu pictae stilo moderno. Illustrationes ad tabulas proclamationum, vestes et res consimiles applicari possunt. Propositum est personam venustam et elegantem creare quae fabulas mirabiles cum praesentibus habitus vestiendi rationibus coniungat.

The Recognition

About the Praemium A' Design Award Ferreum

Miepu Diary Munus Primarium: Illustratio Personarum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Miepu Diary Munus Primarium: Illustratio Personarum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Miepu Diary Munus Primarium: Illustratio Personarum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release