Amplifying Identity Munus Interioris Officii Designatio ab DB and B Pte Ltd

Opus Amplifying Identity Munus Interioris Officii Designatio a designatore DB and B Pte Ltd est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.

ArgentumInterior· 2022

Amplifying Identity Munus Interioris Officii Designatio

a DB and B Pte Ltd

Cliens: DB&B Pte Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Interior

17,022

Victor Praemii Verificatus

Verifica Statum Praemii pro #137777

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Amplifying Identity Munus Interioris Officii Designatio

Identitatis Amplificatio est designatio interioris officii sita in Foro Asiae Singapurae. Locus laboris per tres tabulata patet et aream totam novem milium trecentorum metrorum quadratorum complectitur. Quinquaginta loca cooperationis et quinque conclavia magna congressuum per tabulata distribuuntur ad laborem flexibilem et mixtum sustinendum. Graphica ambientalia ad ordinem confecta transitibus et parietum spatiis applicantur ut cultura societatis, principia moderandi et historia praesententur. Tapetia ex materia sustineri apta confecta, pigmentum humile compositorum organicorum volatilium et lumen in zonas divisum adhibentur ad ictum ambientalem coercendum.

Agnitio

De Praemium A' Design Award Argenteum

Amplifying Identity Munus Interioris Officii Designatio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Amplifying Identity Munus Interioris Officii Designatio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Amplifying Identity Munus Interioris Officii Designatio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensiones et Involucrum: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Notulae: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Technologia Productionis: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Provocatio Designandi: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Investigatio: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiratio: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Duratio Operis: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Membra Turmae: Ricardo Celis
Victor Wong
Agnitiones Imaginum: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/