Avant Modern Cuisine Identitas Notae ab Jiawei Wu

Opus Avant Modern Cuisine Identitas Notae a designatore Jiawei Wu est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Avant Modern Cuisine Identitas Notae

a Jiawei Wu

Cliens: Jiawei Wu Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

15,986

Victor Praemii Verificatus

Verifica Statum Praemii pro #137847

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Avant Modern Cuisine Identitas Notae

Avant est cenaculum exquisitum in Sinis situm. Conceptus identitatis notae experientiam transmarinam possessorum utitur ut clientibus memorias singulares itineris praebeat. Incipit tabula ciborum quae ad instar libelli viae conformatur. Post singulum prandium, clientes tesseram propriam accipiunt quae secundum inspirationem specialem cuiusque ferculi atque memorias ex urbibus designatur. Haec experientia cenandi permagis popularis facta est cum itinera propter pandemiam Covid inhibita sunt.

Agnitio

De Praemium A' Design Award Aeneum

Avant Modern Cuisine Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Avant Modern Cuisine Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Avant Modern Cuisine Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensiones et Involucrum: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Notulae: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Technologia Productionis: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Provocatio Designandi: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Investigatio: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiratio: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Duratio Operis: The project started in July 2020 in China and finished in March 2021.
Cursus Operationis: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Membra Turmae: Jiawei Wu
Agnitiones Imaginum: Jiawei Wu_Designer
Guanzhong Qiu_Photographer