Argentum Instrumenta Culinae · 2022
WineStax Cellarium Vinarium Cumulabile
by BrandBase
- Praemium A' Design Award Argenteum 2022 in Instrumenta Culinae
- CLIENT: BrandBase B.V.
- Estimated Number of Design Views: 37,071
- Verification code 1974AC5544 · Verify this award
Colors
About WineStax Cellarium Vinarium Cumulabile
WineStax est cellarium vinarium cumulabile ad usum domesticum designatum. Unaquaeque pars per se stat et usque ad tres lagenas capit. Partes fibulis metallicis coniunguntur, ita ut nexus haud conspiciantur, et systema usque ad decem partes augeri potest. Una pars ex duobus elementis triplicis figurae hexagonalis et palo coniungente cum extremitatibus filo intortis constat, quae manu inter se convertuntur. Formae hexagonales cellario aspectum levem et elegantem tribuunt. Systema augibile permittit ut cellarium vinarium diversis conclavibus et collectionum magnitudinibus accommodetur.
About the Praemium A' Design Award Argenteum
WineStax Cellarium Vinarium Cumulabile victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur WineStax Cellarium Vinarium Cumulabile opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. WineStax Cellarium Vinarium Cumulabile creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
