Push Collection Sella Brachiata by Moredesign is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Supellectilis Competition Category.
AurumSupellex· 2022
Push Collection Sella Brachiata
by Moredesign
Client: Moredesign
Praemium A' Design Award Aureum Winner in Supellex Category
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- Verified Award Winner
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The Design
About Push Collection Sella Brachiata
Collectio Push est series sedilium modularium circa sellam brachiatam accumulabilem constructa. Forma sellae brachiatae ad minimum redacta est, ut essentia cuiusque elementi appareat. Duae tantum materiae adhibentur: aluminium fusile et extrusum pro compage, quod integre reficiendum est, atque textile technicum ex lagoenis PET redintegratis confectum pro instrato. Paucis partibus compagis sedilis mutatis, quattuor res effici possunt: sella, sella brachiata, sedile sine tergo, et sella brachiata duobus sedentibus apta. Haec collectio formam minimam cum sustinibilitate ac firmitate coniungit.
The Recognition
About the Praemium A' Design Award Aureum
Push Collection Sella Brachiata victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Push Collection Sella Brachiata inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Push Collection Sella Brachiata cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It’s a project that doesn’t look at the design as a pure creative expression, but rather identifies an essential and indispensable factor into sustainability. The armchair is made up of two materials: aluminium for the frame, a 100% recyclable material, and technical fabrics for the upholstery obtained from the recycling of PET. Another main feature is its modular aspect which allows to obtain more items with the same few elements.
- Dimensions & Packaging
- W:540mm L: 570mm H: 750mm stackable
- Tags
- chair, armchair, seating, sofa, stool, aluminium, design, furniture design
- Production Technology
- The whole collection is made up of 2 materials: die-cast and extruded aluminium for the frame, while for the upholstery has been identified technical fabric obtained from PET recycling (plastic bottles) with high technical characteristics.
- Design Challenge
- Finding a technical solution capable of merge at the highest-level aesthetic, comfort and sustainability, which would also allow the creation of multiple items using few basic elements. Starting from the seat’s frame and replacing some parts, could be obtained 4 items: chair, armchair, stool and two-seater armchair.
- Research
- The initial goal of the project was to do a visually light armchair approaching the concept of minimalism. The aim was to remove all that was useless in order to find the right aesthetic balance, thus enhancing the product essence. The sustainability was the other goal. The aluminium together with the upholstery made of recycled PET guarantee the necessary sustainability and robustness features. All this, together with its modular aspect, translates into a substantial saving of production resources and to the consequent reduction of investment costs.
- Inspiration
- In the genesis of this project there is certainly a strong minimalist influence. The idea that Moredesign tried to translate into form concerns exactly the reduction of the armchair design to a minimum in order to lay bare the essence of the elements. A representative example of this purpose, from a design point of view, it the version in which the backrest has no upholstery.
- Project Duration
- The project started in October 2019 and finished in March 2021. Padova Italy
- Team Members
- Alessandro Morello
Riccardo Bertolla
Paola Zanovello - Image Credits
- Alessandro D Bon
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