Greeninful Nota Insignis by Michelle Poon

Greeninful Nota Insignis by Michelle Poon is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Greeninful Nota Insignis

by Michelle Poon

Client: Greenin'ful

Praemium A' Design Award Ferreum Winner in Graphica Category

11,116

Verified Award Winner

Verify Award Status for #139444

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Nota Insignis

Greeninful est propositum renovationis insignis pro nota environmento amica quae vitam sustentabilem sustinet. Nota homines coniungit qui de ambitu curant. Logotypum faciem communitatis viridis ostendit et constantiam curiositatemque reflectit. Identitas visualis coloribus claris, ductibus penicilli audacibus et elementis manu pictis utitur quae in usu flexibilia manent. Imagines eliguntur ut aspectu affabiles et communitati intentae videantur. Renovatio notam a suggestu mercaturae ad communitatem transfert quae conscientiam publicam de tutela ambitus excitat.

The Recognition

About the Praemium A' Design Award Ferreum

Greeninful Nota Insignis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Greeninful Nota Insignis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Greeninful Nota Insignis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)