Lavazza Classy Plus Capulus Apparatus by Florian Seidl

Lavazza Classy Plus Capulus Apparatus by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Platinum in Instrumentum Domesticum Competition Category.

PlatinumInstrumentum Domesticum· 2022

Lavazza Classy Plus Capulus Apparatus

by Florian Seidl

Client: Lavazza

Praemium A' Design Award Platinum Winner in Instrumentum Domesticum Category

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Verified Award Winner
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Colors

The Design

About Lavazza Classy Plus Capulus Apparatus

Classy Plus est omnia in uno espresso et bracino capulus mercato Septentrionali destinato, plenam experientiam praebens culturae capulus Italicae ab espresso ad cappuccino vel latte. Praeterea apparatus etiam electionem capulus colum et duplex munus iecit ut praebeat specificas optiones huius mercatus. Classy Plus est Specimen pro parvis officiis et colloquiis cubiculis. Eius consilium gracilis in Lavazza&#39 aedificat, formam linguae in hoc segmento stabilitam. Notatur per contrariam corticem exteriorem agmen involvens et in lateribus logos Lavazza caelatum.

The Recognition

About the Praemium A' Design Award Platinum

Lavazza Classy Plus Capulus Apparatus victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Lavazza Classy Plus Capulus Apparatus excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Lavazza Classy Plus Capulus Apparatus opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza