Khedr El Attar Nota Mercatoria by Nour Shourbagy

Khedr El Attar Nota Mercatoria by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Khedr El Attar Nota Mercatoria

by Nour Shourbagy

Client: Khedr el Attar

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #139930

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Colors

The Design

About Khedr El Attar Nota Mercatoria

Khedr El Attar est nota mercatoria creata mercatori rerum organicarum et crudarum, Cairi anno 1945 conditae. Consilium societatis rationem cum systemate visuali coniungit, quod novam positionem notae reflectit. Identitas statum Khedr El Attar ut fontem bonorum organicorum et crudorum retinet. Systema visuale negotium in tres praecipuas subcategorias digerit: medicinam organicam, pulchritudinem crudam, et opera culinaria. Consilium involucrorum et normae notae systema perficiunt, veterem mercaturae morem cum praesentatione moderna coniungentes.

The Recognition

About the Praemium A' Design Award Ferreum

Khedr El Attar Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Khedr El Attar Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Khedr El Attar Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release