Primary Residence Munus Primarium: Identitas Notae by Tianzhen Huang

Primary Residence Munus Primarium: Identitas Notae by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Primary Residence Munus Primarium: Identitas Notae

by Tianzhen Huang

Client: Evleen

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Munus Primarium: Identitas Notae

Textus Libri: Primaria Habitatio est systema identitatis visualis pro nota multidisciplinali. Inceptum ut exploratio typographica quae stilum motus Bauhaus cum formis architectonicis abstractis coniungit. Logotypum in charactere Sinico Ju fundatur, qui spatium habitandi significat, et tres virgas coloribus primariis rubro, flavo et caeruleo fert. Nomen Primaria Habitatio et ad hos colores et ad significationem domus in aetate seclusionis refertur. Identitas applicatur ad libellum, chartam negotialem, et instrumentorum scriptoriorum fasciculum charta textura impressum.

The Recognition

About the Praemium A' Design Award Ferreum

Primary Residence Munus Primarium: Identitas Notae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Primary Residence Munus Primarium: Identitas Notae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Primary Residence Munus Primarium: Identitas Notae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang