LoveAmme TailorMade Pro 2 Pectus Laoreet by Duane Lye Dun Wei

LoveAmme TailorMade Pro 2 Pectus Laoreet by Duane Lye Dun Wei is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Electronica Consumptoria Competition Category.

FerrumElectronica Consumptoria· 2022

LoveAmme TailorMade Pro 2 Pectus Laoreet

by Duane Lye Dun Wei

Client: Kim Hin Innovation Labs

Praemium A' Design Award Ferreum Winner in Electronica Consumptoria Category

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Verified Award Winner

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Colors

The Design

About LoveAmme TailorMade Pro 2 Pectus Laoreet

TailorMade Pro 2, minimum hospitali-gradus duplex pectus santinae industriae, tacitum et compactum fit in aliquo sacco mater sine domo numquam relinquit. lac augere ordinatur per varias suctionis occasus et fovere necessitates motus matris in flare utens mollibus candentis lampadibus ad tranquillitatem. Color cinereus calidus eligitur ut neutrum genus est, praebens ad partes adminicula patris quando essentialia infantem tractat foris. Omnes rationes consilii ab aesthetics ad functiones fundantur in feedback usoris et subnixum a peritis lactationis.

The Recognition

About the Praemium A' Design Award Ferreum

LoveAmme TailorMade Pro 2 Pectus Laoreet victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur LoveAmme TailorMade Pro 2 Pectus Laoreet creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. LoveAmme TailorMade Pro 2 Pectus Laoreet ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
Dimensions & Packaging: The overall size is 128mm(W) x 102mm(D) x 62mm(H)
Tags: LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
Production Technology: LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
Design Challenge: The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
Research: The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
Inspiration: Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
Project Duration: The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
Operation Flow: Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:

Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).

Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference.
Team Members: Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen
Image Credits: Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022