Joy of Playing Munus Primarium: Notitia Firmae ab Squared

Opus Joy of Playing Munus Primarium: Notitia Firmae a designatore Squared est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Joy of Playing Munus Primarium: Notitia Firmae

a Squared

Cliens: Balin

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #140424

Inveni Nunc Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Joy of Playing Munus Primarium: Notitia Firmae

Textus Libri: Gaudium Ludendi est notitia firmae creata pro Balin, societate quae ludicra pueris facit. Notitia continet logotypum, instrumenta signandi, involucra ac colores et formas ludicrorum et personarum. Sermo visualis minimalisticus est, formis simplicibus, colorum copia imminuta et imaginibus aquatico colore pictis. Quaeque persona ludicra nomen et fabulam habet, quod pueris adiuvat ad vinculum affectuum formandum. Materiae selectae lignum, tabulas contextas, chartam, gossypium organicum et pigmenta ex aqua et plantis facta comprehendunt.

Agnitio

De Praemium A' Design Award Aeneum

Joy of Playing Munus Primarium: Notitia Firmae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Joy of Playing Munus Primarium: Notitia Firmae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Joy of Playing Munus Primarium: Notitia Firmae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Notulae: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Technologia Productionis: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Provocatio Designandi: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Investigatio: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiratio: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Duratio Operis: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Cursus Operationis: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Membra Turmae: Creative Director - Yana Okoliyska