Enable Change Nota Communitatis by Squared

Enable Change Nota Communitatis by Squared is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Enable Change Nota Communitatis

by Squared

Client: Isabelle Laporte

Praemium A' Design Award Ferreum Winner in Graphica Category

13,331

Verified Award Winner

Verify Award Status for #140542

Inveni Nunc View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Nota Communitatis

Enable Change est nota communitatis creata pro homine perito in mutatione administranda. Nota ratione minima utitur, litterarum audaci coniunctione et uno colore vivido. Signum logotypi litteras initiales I et L cum signo aeternitatis coniungit, inclusionem repraesentans. Typi litterarum electi sunt ut mutationem reflectant, formis quae evolvunt et transitionibus fluidis inter lineas crassas et tenues. Ratio colorum reducta est et stilus graphicus planus. Consilium et progressio circiter duos menses anno 2021 sumpserunt.

The Recognition

About the Praemium A' Design Award Ferreum

Enable Change Nota Communitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Enable Change Nota Communitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Enable Change Nota Communitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska