Opus Biblioteche di Roma Identitas Notae a designatore Ragu Communication est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.
AurumGraphica· 2022
Biblioteche di Roma Identitas Notae
Cliens: Sistema Biblioteche di Roma
Victor praemii Praemium A' Design Award Aureum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #140666Designum
De Biblioteche di Roma Identitas Notae
Biblioteche di Roma est identitas notae creata pro rete bibliothecarum publicarum urbis Romae. Haec identitas quintum et vicesimum anniversarium systematis bibliothecarum designat atque innovationem et accessibilitatem exprimere intendit. Signum historicum librum clausum in latere iacentem ostendebat. Novum symbolum librum apertum ostendit, qui etiam ut prima littera nominis legi potest. Signum graphicum mundum et essentiale est. Identitas adhibetur in systemate chartarum officii, tactibus digitalibus, praeconiis, mediis exterioribus et signis indicativis.
Agnitio
De Praemium A' Design Award Aureum
Biblioteche di Roma Identitas Notae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Biblioteche di Roma Identitas Notae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Biblioteche di Roma Identitas Notae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensiones et Involucrum
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Notulae
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Technologia Productionis
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Provocatio Designandi
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiratio
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Duratio Operis
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Cursus Operationis
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patentes
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Membra Turmae
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Agnitiones Imaginum
- Ragu Communication
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