Designthinkers Materialia Conferentiae by Liying Wang

Designthinkers Materialia Conferentiae by Liying Wang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2023

Designthinkers Materialia Conferentiae

by Liying Wang

Client: Academy of Art University

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Designthinkers Materialia Conferentiae

Propositum est materialia conferentiae exculta creare quae themate annuo consonent. Campus designationis saepe labyrinthum aemulatur, in quo artifices per vias intricatas iter faciunt, itinera fallacia, exitus insperatos, regionesque inexplorata offendentes. Liying Wang labyrinthum tamquam repraesentationem emblematicam intricationum itineris designationis adhibere conatur. Hac via, processus designationis creativusque complexus concipitur, affectus consimiles in auditoribus eliciendi causa.

The Recognition

About the Praemium A' Design Award Aeneum

Designthinkers Materialia Conferentiae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Designthinkers Materialia Conferentiae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Designthinkers Materialia Conferentiae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang