Hair For Hope Cancer Care Initiative Promotio ab Onedor Co. Ltd.

Opus Hair For Hope Cancer Care Initiative Promotio a designatore Onedor Co. Ltd. est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Socialis.

AesSocialis· 2023

Hair For Hope Cancer Care Initiative Promotio

a Onedor Co. Ltd.

Cliens: Onedor Co. Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Socialis

49,092

Victor Praemii Verificatus

Verifica Statum Praemii pro #141480

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hair For Hope Cancer Care Initiative Promotio

Hair for Hope est eventus caritatis donationis capillorum institutus a fundatione spei pro cura cancri et superstitibus eius. Hoc certamen maxime valet ad iuvenes docendos de opere bono publico. Coetus servitium et identitatem designavit ut communicationem et experientiam cum participibus confirmet. In posterum, haec inceptio et identitas symbolum fient vocationis ad agendum pro superstitibus cancri ad experientias communicandas et pro generatione iuniore ad agendum et mutationes efficiendas in bonum societatis. Tu potes esse spes alicuius.

Agnitio

De Praemium A' Design Award Aeneum

Hair For Hope Cancer Care Initiative Promotio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hair For Hope Cancer Care Initiative Promotio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hair For Hope Cancer Care Initiative Promotio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensiones et Involucrum: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Notulae: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Technologia Productionis: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Provocatio Designandi: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Investigatio: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiratio: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Duratio Operis: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Cursus Operationis: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentes: N/A
Membra Turmae: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Agnitiones Imaginum: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.