Whitelier Hanam Pistrinum by Seuk Hoon Kim

Whitelier Hanam Pistrinum by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Designatio Interior Competition Category.

FerrumInterior· 2023

Whitelier Hanam Pistrinum

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

Praemium A' Design Award Ferreum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #141682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Whitelier Hanam Pistrinum

Corea Meridiana & # XXXIX, summus finis pistrinum boutique, Whitelier, quintam cellam praetoriam suam aperuit in Misa District Gyeonggido, Corea Meridiana. Brevis huius propositi erat pistrinum cum aula ad ostentationem venditionum designare et culinam coquendi plene instructam ad panem album producendum. Altiore consilio opus erat ad notam identitatis notae, Whitelier, quae erat verbum compositum de "White & quot; ac & quot; Atelier & quot ;; album significat officinam ad pistores panes. Urbanus curvatura frons et cotes articulatae panis ostentus designatae sunt ad notionem illustrandam.

The Recognition

About the Praemium A' Design Award Ferreum

Whitelier Hanam Pistrinum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Whitelier Hanam Pistrinum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Whitelier Hanam Pistrinum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021