Gensyn Intellectual Property Designatio Insignis by Gu Jin

Gensyn Intellectual Property Designatio Insignis by Gu Jin is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2023

Gensyn Intellectual Property Designatio Insignis

by Gu Jin

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Designatio Insignis

Gensyn Intellectual Property est insigne creatum pro societate consultoria proprietatis intellectualis. Signum abstracte evolutum est ex littera G, initiali nominis societatis. Forma composita est ex sinistra et dextra nota citationis simplici abstracta, quae ad claram communicationem et consultationem inter societatem et clientes eius referunt. Figura universa etiam scutum in memoriam revocat, tutelam proprietatis intellectualis significans. Lineamentum exterius sigillum Sinicum traditionale sequitur. Color caeruleus adhibetur ad progressum stabilem suggerendum.

The Recognition

About the Praemium A' Design Award Argenteum

Gensyn Intellectual Property Designatio Insignis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Gensyn Intellectual Property Designatio Insignis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Gensyn Intellectual Property Designatio Insignis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin