Anlan Branding Notitia Firmae ab Haiwen Yang

Opus Anlan Branding Notitia Firmae a designatore Haiwen Yang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2023

Anlan Branding Notitia Firmae

a Haiwen Yang

Cliens: Anlan

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

9,732

Victor Praemii Verificatus

Verifica Statum Praemii pro #141858

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Anlan Branding Notitia Firmae

Anlan Signum est notitia firmae ad genus machinarum pulchritudinis creata. Notitia ita disposita est ut per varias applicationes cognoscibilis maneat. Litterae formae angulos leniter rotundatos habent, dum figurae litterarum generatim simplices ac nitidae manent. Forma floris ex littera A deducta ad notionem pulchritudinis refertur, et incisura subtilis in littera A technologiam cum pulchritudine coniungit. Color purpureus tamquam color praecipuus firmae adhibetur. Notitia chartis epistolaribus et systematibus involucrorum applicatur, et normae usum constantem sustinent.

Agnitio

De Praemium A' Design Award Ferreum

Anlan Branding Notitia Firmae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Anlan Branding Notitia Firmae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Anlan Branding Notitia Firmae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensiones et Involucrum: The coordinated images were applied to all physical stationery system and package system.
Notulae: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Technologia Productionis: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Provocatio Designandi: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Investigatio: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiratio: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Duratio Operis: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Cursus Operationis: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentes: Shenzhen Baselab Technology Ltd.
Membra Turmae: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Agnitiones Imaginum: Shenzhen Baselab Technology Ltd.