Ecovacs Designatio Interior Tabernae Mercatoriae by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Designatio Interior Tabernae Mercatoriae by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Designatio Interior Competition Category.

FerrumInterior· 2023

Ecovacs Designatio Interior Tabernae Mercatoriae

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

Praemium A' Design Award Ferreum Winner in Interior Category

9,923

Verified Award Winner

Verify Award Status for #142308

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs Designatio Interior Tabernae Mercatoriae

Ecovacs est ornatus interior tabernae mercatoriae ad producta robotica intelligentia destinatus, spatium 150 metrorum quadratorum complectens. Taberna argumentum melioris vivendi rationis per scaenas domesticas, in quibus ars technica et vita cotidiana coniunguntur, praebet. Color caeruleus gradatim variatus spatium principale dominatur, cui iunguntur ligni fibrae calidae et repositoria argenteo-cinerea textura metallica praedita. Formae rotundae ex signo notae mercatoriae et ex productis sumptae ut lingua visualis adhibentur. Iter dispositum visitatores per areas demonstrationis, venditionis, experientiae et scaenarum ducit. Taberna in Sinis anno bismillesimo vicesimo secundo aperta est.

The Recognition

About the Praemium A' Design Award Ferreum

Ecovacs Designatio Interior Tabernae Mercatoriae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Ecovacs Designatio Interior Tabernae Mercatoriae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Ecovacs Designatio Interior Tabernae Mercatoriae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang