Yinno Unico Interior Tabernae Elegantis by Linping Chen

Yinno Unico Interior Tabernae Elegantis by Linping Chen is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2023

Yinno Unico Interior Tabernae Elegantis

by Linping Chen

Client: MMC Design

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Yinno Unico Interior Tabernae Elegantis

Yinno Unico est interior tabernae elegantis trecentorum decem metrorum quadratorum, in urbe Hangzhou in Sinis sita. Figurae geometricae parietes consuetos supplent atque munera explent qualia sunt expositio mercium, vestium probatio et repositio. Scalae duo tabulata coniungunt et gradatim latescunt, punctum visuale verticale et rhythmicum creantes quod visitatores ad superiora ducit. Caementum tenue continuum, attritui resistens, texturam marmoris Pentelici imitatur, vitam spatii producens atque sumptus aedificationis moderans. Insula chalybea rubra curvata cum superficiebus pallidis sub lumine contendit.

The Recognition

About the Praemium A' Design Award Argenteum

Yinno Unico Interior Tabernae Elegantis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Yinno Unico Interior Tabernae Elegantis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Yinno Unico Interior Tabernae Elegantis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing