Rock Fire Praise Ornatus Interior Cauponae by Yuquan Li

Rock Fire Praise Ornatus Interior Cauponae by Yuquan Li is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2023

Rock Fire Praise Ornatus Interior Cauponae

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Rock Fire Praise Ornatus Interior Cauponae

Laus Saxi et Ignis est interior caupona Iaponica carnium assarum. Ornatus colores rubros et nigros adhibet, qui saxum et ignem significant. Locus cenandi picturas rupestres Altamirae in memoriam revocat, quae homines priscos ignem facientes et carnem assantes ostendunt. Quercus fumigata aspera et saxum vulcanium porosum materiae principales sunt, quarum textura naturalis sensum historiae addit. Tabulatum secundum saepibus arundineis, saeptis ligneis et foribus shoji more wabi sabi dividitur. Lumina in tabulato superiore lucem naturalem imitantur. Interior locum cenandi tranquillum et appetitum excitantem praebere intendit.

The Recognition

About the Praemium A' Design Award Argenteum

Rock Fire Praise Ornatus Interior Cauponae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Rock Fire Praise Ornatus Interior Cauponae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Rock Fire Praise Ornatus Interior Cauponae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.