Tongming Vision Correction Insigne by Kuaiyu Tang

Tongming Vision Correction Insigne by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2023

Tongming Vision Correction Insigne

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

Praemium A' Design Award Argenteum Winner in Graphica Category

38,488

Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Insigne

Tongming Correctio Visus est insigne creatum pro centro correctionis visus iuvenum et puerorum. Nomen Tongming significat pupillam et clarum, itaque pupilla ut praecipuum elementum designationis adhibetur. Tres pupillae diversis claritatis gradibus in serie disponuntur quae processum correctionis a caligine ad claritatem demonstrat. Insigne chartis nominalibus, libellis notarum et affixis applicatur. Chartae nominales et apparatus quotidianus in charta speciali imprimuntur, dum affixa materiis photographicis externis utuntur.

The Recognition

About the Praemium A' Design Award Argenteum

Tongming Vision Correction Insigne victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tongming Vision Correction Insigne opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tongming Vision Correction Insigne creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang