Q Sky Pilates Nota Firmae by Yuanyuan Yang

Q Sky Pilates Nota Firmae by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2023

Q Sky Pilates Nota Firmae

by Yuanyuan Yang

Client: Q Sky

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Nota Firmae

Q Sky Pilates est nota firmae quae pro schola Pilates creata est. Littera Q tamquam avis in caelo libere volans depingitur, quae nomen scholae cum sensu levitatis, libertatis et relaxationis coniungit. Littera singula tamquam figura independens valet, atque eadem littera cum charactere totius nominis firmae congruens manet. Nota rebus his applicatur: tabulis loci indicativis, vestibus athleticis, poculis aquariis et chartis sociorum, arte digitali imprimendi, serigraphia et acupictura factis. Coloris exactitudo in singulis materiis diligenter curata est.

The Recognition

About the Praemium A' Design Award Ferreum

Q Sky Pilates Nota Firmae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Q Sky Pilates Nota Firmae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Q Sky Pilates Nota Firmae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022