It Is In Your Genes Identitas Dynamica by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identitas Dynamica by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2023

It Is In Your Genes Identitas Dynamica

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identitas Dynamica

Haec notam identitatis ad ministerium genotyping creatum est, quo inclinatio ad morbos geneticos fieri potest deprehendi. Sicut structurae DNA, conceptus designatus etiam in systematis codicibus aedificabatur, scilicet morse codes specialiter designati qui litteras alphabeti exhibentes. Quodvis verbum hoc modo subjici potest, stante logo in identitatem dynamicam convertens. Logo, quod nomen est Client a codicibus scriptum, figuram duplicem helicae structurae DNA accipit. Ita negotium Clientis tam ratione quam visibiliter in identitate reflectitur.

The Recognition

About the Praemium A' Design Award Aeneum

It Is In Your Genes Identitas Dynamica victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur It Is In Your Genes Identitas Dynamica rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. It Is In Your Genes Identitas Dynamica necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon