Custom Hoodies Logo by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2023

Custom Hoodies Logo

by Marko Maciev

Client: UMA Network Ltd

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Custom Hoodies Logo

Consuetudo Hoodies est Desktop ad Vestis telae portae ubi imagines hoodies et impressae applicantur. Logo est stylizationem ligatae chordae in hoodie factae sicut amica stencil-graffiti Parva Rubra Hood superhero symbolum, si una hodie fuit, circum volans quaerens magnum, malum lupum. Nitatur vibe rebellem et notam energiae viciae notam emittere, tamquam sub-titionem agendi super qua utentes portae interretialem suam fabulam aedificare possunt.

The Recognition

About the Praemium A' Design Award Aeneum

Custom Hoodies Logo victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Custom Hoodies Logo rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Custom Hoodies Logo necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited