Movie Boxed Campania Publicitaria ab Shaoyang Chen

Opus Movie Boxed Campania Publicitaria a designatore Shaoyang Chen est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2023

Movie Boxed Campania Publicitaria

a Shaoyang Chen

Cliens: AyDaDa

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

31,915

Victor Praemii Verificatus

Verifica Statum Praemii pro #146280

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Movie Boxed Campania Publicitaria

Movie Boxed est campania publicitaria creata ad primam exhibitionem cinematographici tituli Boxed. Campania metaphoram capsae per omnem applicationem fert. Sequentia tituli, tituli finales, affiche, tessera, diploma actis, armilla, et affiche in statione autocinetica motu constante unam sententiam sequuntur. Typographia in formis capsarum rigidis disponitur, notis quoque distinctivis inclusis. Character typographicus antiquus, condensatus et gravis, coloribus antiquis cinematographici respondet. Armillae, quae manicas ferreas revocant, spectatoribus ad ingressum aulae exhibitionis dantur.

Agnitio

De Praemium A' Design Award Aeneum

Movie Boxed Campania Publicitaria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Movie Boxed Campania Publicitaria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Movie Boxed Campania Publicitaria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensiones et Involucrum: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Notulae: Branding, Campaign, Graphic Design
Technologia Productionis: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Provocatio Designandi: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Investigatio: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiratio: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Duratio Operis: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Cursus Operationis: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentes: Copyrights belong to Alam Virk and Shaoyang Chen
Agnitiones Imaginum: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber