Digital Human Suggestum Emissionis Vivae by Baidu Online Network Technology Beijing

Digital Human Suggestum Emissionis Vivae by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Mobilis Competition Category.

ArgentumMobilis· 2023

Digital Human Suggestum Emissionis Vivae

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Praemium A' Design Award Argenteum Winner in Mobilis Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Suggestum Emissionis Vivae

Homo Digitalis est suggestum emissionis vivae super technologiam intelligentiae artificialis aedificatum. Hoc suggestum fabricationem hominum digitalium, constructionem conclavium emissionis vivae et interactionem inter hominem et computatrum sustinet. Praecones intelligentia artificiali praediti per viginti quattuor horas cotidie sine intermissione emittunt, quo necessitas ministrorum in loco praesentium et studiorum physicorum tollitur. Imago cuiusque praeconis ad identitatem notae mercatoriae accommodari potest. Scaenae virtuales diversificatae sumptus constructionis minuunt atque proprietates productorum et notiones notae mercatoriae exhibent. Propositum est sumptum et difficultatem emissionis vivae reducere.

The Recognition

About the Praemium A' Design Award Argenteum

Digital Human Suggestum Emissionis Vivae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Digital Human Suggestum Emissionis Vivae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Digital Human Suggestum Emissionis Vivae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.