KK-Park Systema Signorum by Yi Zhang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2023

KK-Park Systema Signorum

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About KK-Park Systema Signorum

KK-Park est systema signorum pro insula culturali et otiosa in urbe Yancheng, in Sinis, destinatum. Locus, qui olim campus ludorum fuit, renovatus est ut sedes commercii culturalis inter Sinas et Coream Meridianam fieret. Consilium elementa Coreana nova ratione interpretatur, inter quae taeniae vestis traditae Coreanae, ratio colorum tradita quae Obangsaek appellatur, atque ductus litterarum Coreanarum numerantur. Signa circuitum loci in modum cinguli sequuntur. Signa alta viarum indicandarum prope singulos aditus stant, ut visitatores dirigant. Tabulae ex chalybe immaculato flexo factae sunt, ante fabricatae et in loco ipso collocatae.

The Recognition

About the Praemium A' Design Award Argenteum

KK-Park Systema Signorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur KK-Park Systema Signorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. KK-Park Systema Signorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign