Gamma Argentaria Privata by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Luxus Competition Category.
AesLuxus· 2023
Gamma Argentaria Privata
by Victor Weiss
Client: Victor Weiss
Praemium A' Design Award Aeneum Winner in Luxus Category
- 52,089
- Verified Award Winner
- Verify Award Status for #147498
The Design
About Gamma Argentaria Privata
Gamma argentaria privata est, quae tamquam sodalicium invitatione tantum patens ad opes administrandas concepta est. Sodalitas per subtilem methodum et bonorum aestimationem conceditur. Consilium antiquae argentariae notas classicas observat et hodiernas commoditates addit. Opus nomen, rationem notae mercatoriae, formam visualem, rerum venalium progressionem, architecturam et artem graphicam complectitur. Quilibet novus sodalis fasciculum insignem accipit, cum nummo aureo qui Gammae Sodalicium aperit, arca sigarorum et calamo rhodio. Propositum est ut in societate digitali commercium humanum servetur.
The Recognition
About the Praemium A' Design Award Aeneum
Gamma Argentaria Privata victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Gamma Argentaria Privata rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Gamma Argentaria Privata necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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