The Mask Persona Interioris Cauponae by Mea'ad AlAbboud

The Mask Persona Interioris Cauponae by Mea'ad AlAbboud is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Designatio Interior Competition Category.

FerrumInterior· 2023

The Mask Persona Interioris Cauponae

by Mea'ad AlAbboud

Client: The Mask Cafe's Owner Mr. Faris

Praemium A' Design Award Ferreum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About The Mask Persona Interioris Cauponae

Persona est interior cauponae in Ieddah, in Arabia Saudiana sita. Ratio a coloratis personis Carnevalis Venetiarum in Italia inspirationem trahit. Consilium Venetias et Ieddah coniungit, duas urbes quae plures similitudines culturales et geographicas communicant. Schema luxuriosa nigri et aurei fundum efficit personis ornamentalibus Venetiis allatis et in parietibus positis, ubi visitatores imagines capiunt. Area interior circiter 300 metra quadrata tegit et area exterior circiter 180 metra quadrata. Interius unum tabulatum habet, altitudine 4 metrorum.

The Recognition

About the Praemium A' Design Award Ferreum

The Mask Persona Interioris Cauponae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur The Mask Persona Interioris Cauponae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. The Mask Persona Interioris Cauponae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main concept inspired by colorful masks in luxury black & gold interior design to stand out among other competitors cafes in Jeddah city.
There are so many similarities between Venice in Italy and Jeddah in Saudi Arabia.
Dimensions & Packaging: The indoor area is around 300 sqm.
The outdoor area is around 180 sqm.
The interior is consist of one floor with 4 m height.
Tags: Cafe, Coffee, Mask, jeddah, interior, design. gold, modern, style, italy
Production Technology: All materials were from the local market. However, the furniture and decor elements were ordered from abroad. After receiving the Italian masks from Venice some modifications were done as needed.
Design Challenge: After having long complex research about the similarities between Venice in Italy and Jeddah in Saudi Arabia in different aspect such as the geographical, cultural, historical,..etc. The result need to have Venice with its luxurious parties where they should wear mask to hide their identities as the main concept of this cafe but in a very unique and creative way.
Research: There was a challenge in having the Italian masks in the local market. The cafe opening was delayed until receiving them from Italy as it's considered one of the main design elements on the interior. However, it was worth to be waiting for it because it is used as background for photos taken by visitors.
Inspiration: After visiting the most beautiful city in Italy, Venice, during the Venice Carnival, one of the biggest events in Italy. I've found that the masks - the perfect attribute - make the Venetian Carnival unique from other famous Italian carnivals.
So, I decided that the mask would be the main concept for this coffee shop project.
Project Duration: The project started in August 2022 in Jeddah and finished in February 2023.Project Fit-Out took around six months.
Operation Flow: The operation and the work flow was very smooth because all the interior furniture and accessories were ordered the moment the construction work starts on the site.
Once the building was ready, they items and goods were arrived on time. This was happend because of the good planning and the full design package such as visuals, BOQ,..etc.
Patents: Copyrights belong to Meaad AlAbboud, 2023.
Trademark 2023 Meaad Design.
Team Members: Mea'ad AlAbboud
Image Credits: Image #1 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #2 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #3 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #4 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #5 Photographer Adel bin Afif, The Mask Cafe, 2023.