Argentum Educatio · 2023
Ggaedok Notae Distinctio Supplementorum Studiorum
- Praemium A' Design Award Argenteum 2023 in Educatio
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Notae Distinctio Supplementorum Studiorum
Ggaedok est identitas notae pro serie supplementorum studiorum linguae Coreanae. Nomen Ggaedok est acronymum locutionis Coreanae Ggaewooja Dokhaeryuk, quae ad fiduciam excitandam et intellegentiam legendi refertur. Signum nominis figuram cum signis citationis coniungit, quae electa sunt quia forma eorum consonantibus et vocalibus Coreanis similis est. Bracteae coloratae in coloribus Pantone selectis partes signorum citationis illustrant, et tectura opaca visibilitatem earum auget. Personae in libro vocabulorum et in libro intellegentiae legendi impressae studium discipulorum augent.
About the Praemium A' Design Award Argenteum
Ggaedok Notae Distinctio Supplementorum Studiorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Ggaedok Notae Distinctio Supplementorum Studiorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Ggaedok Notae Distinctio Supplementorum Studiorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
