Opus Animated Koopmans Logo Identitas Corporativa a designatore Ruud Winder - Rebrandt est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Animated Koopmans Logo Identitas Corporativa

a Ruud Winder - Rebrandt

Cliens: Rebrandt

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

44,379

Victor Praemii Verificatus

Verifica Statum Praemii pro #149078

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Animated Koopmans Logo Identitas Corporativa

Koopmans petivit a Rebrandt ut amplitudinem assortimenti clarius communicaret. Vocabulum "typographeum" non iam repraesentat quid agant. Haec nova identitas igitur non solum linguam designi aesthetice appetentem est, sed etiam instrumentum mercaturae strategicum quod latam varietatem productorum communicat. Ruud Winder, magister designi apud Rebrandt, voluit indolem operandi dynamicam institutionis in designibus reflecti. Motus contraponitur quieti putatae societatis typographicae; praecise illa amplitudo accentuanda erat.

Agnitio

De Praemium A' Design Award Argenteum

Animated Koopmans Logo Identitas Corporativa victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Animated Koopmans Logo Identitas Corporativa opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Animated Koopmans Logo Identitas Corporativa creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Notulae: Typographic, animated logo, logo system
Provocatio Designandi: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Investigatio: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiratio: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Duratio Operis: From concept to realisation approximately 3 months.
Cursus Operationis: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patentes: Ruud Winder - Rebrandt 2022
Membra Turmae: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Agnitiones Imaginum: Ruud Winder - Rebrandt 2022