Evoluwe Identitas Notae ab Jonathan Andrade

Opus Evoluwe Identitas Notae a designatore Jonathan Andrade est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Evoluwe Identitas Notae

a Jonathan Andrade

Cliens: Evoluwe

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

33,894

Victor Praemii Verificatus

Verifica Statum Praemii pro #149212

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Evoluwe Identitas Notae

Evoluwe est identitas notae creata pro societate consiliaria quae in cura clientium versatur. Identitas litteris initialibus E et W utitur ad evolutionem communem et continuam exprimendam. Symbolum ex tribus figuris geometricis constructum est, quae tres gradus processus consiliarii significant. Quadratum momentum repraesentat quo necessitates clientis intelleguntur. Figura secunda unum angulum rotundatum habet et initium transformationis notat. Figura tertia duos angulos rotundatos habet et evolutionem perfectam ostendit. Sectio aurea constructionem direxit, identitatem per materias digitales et impressas constantem servans.

Agnitio

De Praemium A' Design Award Argenteum

Evoluwe Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Evoluwe Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Evoluwe Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensiones et Involucrum: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Notulae: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Technologia Productionis: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Provocatio Designandi: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Investigatio: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiratio: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Duratio Operis: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Cursus Operationis: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.