Pattern Charta Involucri Donorum by Gao He

Pattern Charta Involucri Donorum by Gao He is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2023

Pattern Charta Involucri Donorum

by Gao He

Client: Creative Design Studio of Anshan Normal University

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner
Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Charta Involucri Donorum

Exemplar est chartae involucri donorum designatio, in motivis traditionalibus Sinensibus fundata. Graphica abstracta ex flammae, piscis et vespertilionis formis sumpta coniunguntur ut caput draconis effingant. Motivum draconis per quadrata verticalia et horizontalia repetitur ut exemplar continuum formet. Charta quattuor coloribus in charta speciali densitatis altae imprimitur. Designatio etiam ad involucra productorum, materias promotionales impressas et cartonum designationem applicatur. Consilium est aestheticam traditionalem Sinensem cum designatione moderna coniungere.

The Recognition

About the Praemium A' Design Award Ferreum

Pattern Charta Involucri Donorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Pattern Charta Involucri Donorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Pattern Charta Involucri Donorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.