Magpie Urceus Thermicus by Cacica Tang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Instrumenta Culinae Competition Category.

ArgentumInstrumenta Culinae· 2023

Magpie Urceus Thermicus

by Cacica Tang

Client: Shanghai Sunsmart International Co.,Ltd.

Praemium A' Design Award Argenteum Winner in Instrumenta Culinae Category

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Verified Award Winner

Verify Award Status for #149532

View at A' Design Award Press Release Award Badge

Colors

The Design

About Magpie Urceus Thermicus

Magpie est urceus thermicus ad usum cotidianum domesticum designatus. Magpie duabus mensuris offertur, quae 0,95 litras et 1,6 litras capiunt. Corpus ex materia cibariis idonea factum est et vas interius ex vitro, quod aquam potabilem tutam et sine residuis servat. Processus vacui retentionem caloris usque ad XLVIII horas sustinet. Os effusorium formam rostri avis sequitur et leviter sursum inclinatur ne stillet. Avis aurea in operculo quiescit, et quattuor colores offeruntur: albus, aurantius, roseus et viridis. Forma attentionem ad tutelam avium dirigit.

The Recognition

About the Praemium A' Design Award Argenteum

Magpie Urceus Thermicus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Magpie Urceus Thermicus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Magpie Urceus Thermicus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
Dimensions & Packaging: Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber
Tags: Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
Production Technology: Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
Design Challenge: How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
Research: In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
Inspiration: Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
Project Duration: The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
Operation Flow: The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
Team Members: CACICA, XU JIYUAN