Aes Graphica · 2023
Shan Yi Munus Primarium: Formatio Identitatis Notae
- Praemium A' Design Award Aeneum 2023 in Graphica
- CLIENT: Shan Yi
- Estimated Number of Design Views: 15,255
- Verification code 08BB3754E1 · Verify this award
Colors
About Shan Yi Munus Primarium: Formatio Identitatis Notae
Textus Libri: Shan Yi est identitas notae destinata societati technologiae sollertis quae agriculturae servit. Logotypus formam scuti adhibet ut cornu visuale quod tutelam ac firmitatem significet. Intra scutum, litterae S et Y alternatim positae et coniunctae sunt, referentes ad nomen notae et ad nexum inter technologiam sollertem et agriculturam. Etiam figurae vestigiorum rotarum et spicarum tritici inclusae sunt, memoriam messis autumnalis revocantes. Lineae aequali latitudine sunt et logotypus proportionem auream sequitur. Signum imprimi, consui vel iniectione formari potest variis magnitudinibus, incluso usu tanquam insigne vehiculi.
About the Praemium A' Design Award Aeneum
Shan Yi Munus Primarium: Formatio Identitatis Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Shan Yi Munus Primarium: Formatio Identitatis Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Shan Yi Munus Primarium: Formatio Identitatis Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Press Kit
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
