Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Socialis Competition Category.
AesSocialis· 2023
Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica
by PepsiCo Design and Innovation
Praemium A' Design Award Aeneum Winner in Socialis Category
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- Verified Award Winner
- Verify Award Status for #149744
The Design
About Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica
Gatorade x Go Rigo est collectio vestimentorum et instrumentorum athleticorum limitatae editionis, cyclistis destinata. Haec collectio per societatem inter Gatorade et Go Rigo Go concepta est, et reditus ex venditionibus Scholam Birotarum "Los Yarumos" in septentrionali regione Provinciae Antioquiae in Colombia sustinuerunt. Formae ex regionibus Colombianis inspirationem trahunt. Motiva montium et vallium in vestibus atque instrumentis apparent. Haec motiva laborem ac studium cyclistarum in singulis chiliometris peractis significant.
The Recognition
About the Praemium A' Design Award Aeneum
Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Gatorade x Go Rigo Ordo Vestimentorum, Instrumenta Athletica necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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