Master Ji Gong Pittacium Cinematographicum by Yitong Creative

Master Ji Gong Pittacium Cinematographicum by Yitong Creative is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2023

Master Ji Gong Pittacium Cinematographicum

by Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

Praemium A' Design Award Argenteum Winner in Graphica Category

34,597
Verified Award Winner
Verify Award Status for #149843

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Master Ji Gong Pittacium Cinematographicum

Magister Ji Gong est pittacium praenuntium pelliculae Sinensis animatae eiusdem nominis, quae fabulam phantasticam et audacem narrat. Pittacium septingenta quinquaginta per mille quinquaginta millimetra metitur. Atramentum Sinense et elementa Sinensia tradita adhibentur ad atmosphaeram orientalem poeticam et arcanam creandam. Draco et monachus, qui kasaya rubro, vestimento exteriore consuto ac flabello e folio palmae ornatus ostenditur, figurae ex pellicula sunt et instrumentis computatoriis tridimensionalibus effictae. Atramentum aqua confectum est et in charta oryzae, charta dura et panno probatum, ut texturae compararentur. Omnes partes deinde digitaliter coniunctae sunt.

The Recognition

About the Praemium A' Design Award Argenteum

Master Ji Gong Pittacium Cinematographicum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Master Ji Gong Pittacium Cinematographicum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Master Ji Gong Pittacium Cinematographicum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensions & Packaging: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Production Technology: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Challenge: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Research: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiration: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Project Duration: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operation Flow: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patents: Zhejiang Ruichen Picture Co., Ltd.
Team Members: Zhejiang Ruichen Picture Co., Ltd.
Image Credits: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.