Sparrow Branding Identitas Corporatoria ab Hiroshi Kurisaki

Opus Sparrow Branding Identitas Corporatoria a designatore Hiroshi Kurisaki est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2023

Sparrow Branding Identitas Corporatoria

a Hiroshi Kurisaki

Cliens: Hiroshi Kurisaki Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

11,302

Victor Praemii Verificatus

Verifica Statum Praemii pro #150366

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sparrow Branding Identitas Corporatoria

Sparrow Branding est identitas corporatoria facta pro societate productionis publicitariae Tokii sitae, anno 2020 conditae. Identitas complectitur logotypum, imagines principales, et res chartarias. Passer, unde nomen societatis oritur, cum pino tamquam arbore symbolica ostenditur. Consilium ex fabula venit in qua pinus passerem ab omni malo defendit. Rami pini veri, ab artifice florum compositi, et exemplar passeris ad veritatem factum, photographice capta sunt, non arte computatoria adhibita. Tonus visualis potius gravis et severus est quam lepidus.

Agnitio

De Praemium A' Design Award Aeneum

Sparrow Branding Identitas Corporatoria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sparrow Branding Identitas Corporatoria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sparrow Branding Identitas Corporatoria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensiones et Involucrum: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Notulae: Branding, Logo, Japan, Typography, Blue
Technologia Productionis: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Provocatio Designandi: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Investigatio: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiratio: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Duratio Operis: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Cursus Operationis: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Agnitiones Imaginum: Photo By Bird And Insect Ltd.