Gatorade Fuel Rover Plaustrum Repositorii Lagenarum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Publicitas Competition Category.
AesPublicitas· 2023
Gatorade Fuel Rover Plaustrum Repositorii Lagenarum
by PepsiCo Design and Innovation
Praemium A' Design Award Aeneum Winner in Publicitas Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Plaustrum Repositorii Lagenarum
Gatorade Fuel Rover est systema mobile repositorii lagenarum ministris turmarum athleticarum destinatum. Fuel Rover magnum numerum lagenarum lusorum circum campum recondit et vehit. Loculus repositorius in basi caditum lagenarum additicium, glaciem, res necessarias vel purgamenta collecta capere potest. Tabula utilis in tergo tres saccos repositorios fert, qui loris in loco firmantur ad res exercitii vel dietariae continendas. Haec inventio ministros liberat ne res in corpore suo ferant, et motum faciliorem secundum marginem campi permittit. Fuel Rover formam anteriorem repositorii lagenarum renovat.
The Recognition
About the Praemium A' Design Award Aeneum
Gatorade Fuel Rover Plaustrum Repositorii Lagenarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Gatorade Fuel Rover Plaustrum Repositorii Lagenarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Gatorade Fuel Rover Plaustrum Repositorii Lagenarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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