Barking Good Contentus Insignitus by Squared

Barking Good Contentus Insignitus by Squared is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Publicitas Competition Category.

FerrumPublicitas· 2024

Barking Good Contentus Insignitus

by Squared

Client: Squared

Praemium A' Design Award Ferreum Winner in Publicitas Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Contentus Insignitus

Cura animalium domesticorum ad novam aetatem pervenit. Parvuli amici pilosi nunc ut aequales in familia tractantur et curam in dies crescentem recipere solent. Pro salono ornatus qui delicias luxuriosas optimosque tractatus canibus offert, contentus insignitus multiplex evolutus est ad communicationem visualem omnino novam formandam quae novam narrationem iuvet. Canes propriam indolem, stilum, personalitatem habent et ut protagonistae monstrantur qui summam delicationem caninam merentur.

The Recognition

About the Praemium A' Design Award Ferreum

Barking Good Contentus Insignitus victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Barking Good Contentus Insignitus creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Barking Good Contentus Insignitus ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED