Opus Dragonpass Identitas Notae a designatore Mtc Brand Consultancy est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2023

Dragonpass Identitas Notae

a Mtc Brand Consultancy

Cliens: DragonPassCompanyLimited

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

50,704

Victor Praemii Verificatus

Verifica Statum Praemii pro #150900

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Dragonpass Identitas Notae

Dragonpass est identitas notae excogitata pro praebitore beneficiorum sodalitatis et ministeriorum itinerum. Novum symbolum vestigium virgae magicae cum littera initiali D coniungit, signum dynamicum efficiens quod plures dimensiones transit. Colores rubri originales purpura aliisque tonis extenduntur, ut identitati indoles elegantior detur. Graphica auxiliaria flexibilitatem per varias applicationes addunt. Systema visuale simplificatum emblema vetustum substituit et imaginem notae magis internationalem sustinet.

Agnitio

De Praemium A' Design Award Argenteum

Dragonpass Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Dragonpass Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Dragonpass Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Notulae: VI reshape, travel, magician, color activation, interactivity
Technologia Productionis: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Provocatio Designandi: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Investigatio: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Inspiratio: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Duratio Operis: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Cursus Operationis: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.