Ranger Identitas Visualis by Zhang Weiwei

Ranger Identitas Visualis by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2023

Ranger Identitas Visualis

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Identitas Visualis

Ranger identitas visualis est quae deversorio peregrinatoribus iuvenibus inservienti creata est. Identitas quemque hospitem cum exploratore comparat, persona e fabulis fantasticis nota. Larva exploratoris tamquam praecipuum elementum creativum adhibetur, ex qua series symbolorum instrumentorum exploratoris derivatur. Symbola rebus officii et rebus deversorii magnitudinibus solitis applicantur, et etiam rebus quae hospites ad participandum invitant adhibentur. Logotypum lamina laser impressa signatur, ita ut superficies, ex variis angulis spectata, nitorem mutabilem ostendat.

The Recognition

About the Praemium A' Design Award Ferreum

Ranger Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Ranger Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Ranger Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.