AS Women Empowerement Munus Corporativum by Antonia Skaraki

AS Women Empowerement Munus Corporativum by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Dona Competition Category.

FerrumDona· 2024

AS Women Empowerement Munus Corporativum

by Antonia Skaraki

Client: As

Praemium A' Design Award Ferreum Winner in Dona Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Munus Corporativum

A|S munus corporativum annuum designare decrevit ut declaratio et vocatio ad actionem serviat, inspiratum necessitate mulieres omnis gentis, religionis, vel status socialis roborandas. Tsikoudia Cretica, potio Graeca traditionalis, lagenas implevit formatas ut mulieres diversas symbolizent, unaquaeque cum facie fictili distincta pro operculo, stylo inspirato ab antiquis figurinis Cycladicis. Themata Libertatis, Mutationis, Aequalitatis, Iustitiae, Educationis, Electionis, et Fortitudinis expresserunt. Unaquaeque lagena in capsa dedicata collocata est cum repraesentationibus graphicis artisticis et tabula murali.

The Recognition

About the Praemium A' Design Award Ferreum

AS Women Empowerement Munus Corporativum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur AS Women Empowerement Munus Corporativum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. AS Women Empowerement Munus Corporativum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi